The Power of Positive Messages
What motivates you to exercise or eat healthy? Are you the kind of person who needs a drill sergeant barking orders and insults to motivate you to move? Does encouragement and reassurance motivate...
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The Disconnect between Patient Expectations and Physician Actions
Patients wish their physicians would communicate with them in between visits, but most say that their physicians don’t, according to a study by Varolii that highlights the disparity between patient...
View ArticleChallenges and Opportunities in the Field of Obesity Prevention
The Institute of Medicine (IOM) held a public session, “Evaluating Progress of Obesity Prevention Efforts: What Does the Field Need to Know?,” on Friday, October 12, 2012 in Washington, D.C. Its...
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Heads Up about Concussions in Sports
Just the other day, the word concussion came up three separate times. News reports were abuzz with the latest on Washington Redskins quarterback Robert Griffin III’s concussion; a new documentary, Head...
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Giving Thanks for Gluten Free Holiday Options
As Thanksgiving approaches, I’m beginning my annual scan on the internet and among local health food stores for recipes and products that will not only make my family’s holiday meal delicious and...
View ArticleDumb Ways to Die: A Smart Way to Convey a Safety Message
If you haven’t yet seen the recent PSA video from Melbourne Metro Trains, “Dumb Ways to Die,” you’re missing out. This fun, creative, and important train safety warning is taking the web by storm! In...
View ArticleAchieving Greatness
The Baltimore Ravens, Super Bowl Champions, achieved football greatness earlier this month. Roger Federer, often referred to as the GOAT of the tennis world – Greatest of All Time. And in a couple of...
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Top 5 Takeaways from Digital Health Communications Extravaganza
Last week I had the pleasure of attending the Digital Health Communications Extravaganza (DHCX) conference in sunny Orlando. The conference is completely focused on the intersection of digital...
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This is Colon Cancer
March is National Colorectal Cancer Awareness Month. I write this in honor of my husband, John, whom I miss intensely every day. Hopefully our story can help someone else. John and the kids in West...
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A New Focus for Baby Sleep Safety
I have a baby, which means I spent much of the past few months in a sleep-deprived daze trying to get him to fall asleep—and stay asleep. I’ve realized through the semi-obsessive talk with my “mommy...
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Cinco de Mayo: More than Margaritas
¡Arriba. Abajo. Al centro. Pa’ dentro! If you’re not familiar with this Mexican phrase, now’s the time to learn it! Sunday is Cinco de Mayo, and margaritas are in order. In the U.S., we celebrate this...
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Can We Be Over-Aware?
Source: NYTimes.com I recently read Peggy’s Orenstein’s thought-provoking New York Times article, “Our Feel-Good War on Breast Cancer,” and I’m hoping every social marketer will read it too. It has...
View ArticleObesity Rate Declining Among Low-Income Preschoolers
The Centers for Disease Control and Prevention (CDC) delivered good news on Tuesday—obesity among low-income preschoolers declined from 2008 to 2011 in 19 of 43 states and territories studied....
View ArticleDoes Fear Work Afterall?
The Centers for Disease Control and Prevention’s (CDC) Tips from Former Smoker’s campaign, which featured raw graphic images in a national paid media initiative to reduce tobacco use, has made a big...
View ArticleVaccines: Is Success in Preventing Diseases Making it Harder to Take Action
As a new mom, I have to admit one of the harder things I’ve had to do was hold my son as he received his first set of vaccinations (and subsequent vaccinations) – to see the surprise on his face and...
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Courting Young Invisibles: A Success Story?
“So do you go to any websites that are .coms or .nets, or do you mainly just stick with .govs?” As I sat eating spaghetti with my roommates on Tuesday night and loading a video on my phone, I didn’t...
View ArticleOgilvy Takes on the 2014 National Conference on Health Communication,...
Ogilvy’s Social Marketing Group is headed to Atlanta this week for the National Conference on Health Communication, Marketing, and Media. This is one of the Social Marketing Group’s favorite...
View ArticleBack from NCHCMM – Feeling Inspired and Connected
This was my first NCHCMM. Wasn’t sure what to expect but was very excited for my colleagues who were presenting on outstanding projects – see Emily Zeigenfuse’s earlier post on the Ogilvy sessions at...
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Springboard: A New Online Resource for Health Communication
Have you ever had a client ask you to brainstorm an idea for a new project or campaign, but you weren’t really sure where to find some initial inspiration? Springboard for Health Communications...
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Practice informing research informing practice at ACR 2014
With over 1000 presentations, more than 300 posters, and 1200 attendees, it was impossible to capture everything at the 2014 Association for Consumer Research North American Conference. For every talk...
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